Local Businesses focus most attention on Google for their local marketing campaigns. While this makes a lot of sense with most local searches still going through Google, Bing is coming on strong and should also be considered:
“For many local search marketing campaigns, all of the attention is given to Google. While this makes a lot of sense with most local searches still going through Google, Bing is coming on strong. Already, Bing is increasingly integrated with Windows 8.” http://www.digitaljournal.com/pr/1306953
So diversifying your efforts makes more sense, in order to increase exposure for your local business marketing campaigns.
Click Image To Visit SiteIf you’ve landed here, I’m sure you know that being listed & highly ranked in the search engines is an absolute must. If you’re website is to be successful, you need traffic, and there’s no higher quality than organic search engine traffic. Organic search engine traffic is laser targeted, and converts better than any traffic, including PPC, and Banner Ads.
If you aren’t ranked well in a search engine, you’re not going to get any traffic unless you pay an arm and a leg for it.